課程大綱

課程資訊

課程名稱

廣告與推廣性文本翻譯
Translating Promotional and Advertising Texts

開課學期

107-2

授課對象

學程中英翻譯學程

授課教師

孔思文

課號

GPTI5020

課程識別碼

147 U0200

班次

學分

2.0

全/半年

半年

必/選修

選修

上課時間

星期三6,7(13:20~15:10)

上課地點

綜505

備註

筆譯選修。翻譯學程學生優先。不開放旁聽。中英翻譯學程學生請於開學後向教師領取授權碼加選。
限本系所學生(含輔系、雙修生)
總人數上限：8人

Ceiba 課程網頁

http://ceiba.ntu.edu.tw/1072TranslatTPAT

課程簡介影片

核心能力關聯

核心能力與課程規劃關聯圖

課程大綱

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課程概述

This course aims to offer hands-on translation training in developing students’ translation competence when handling the promotional text types. While facilitated by lecturer-guidance and comment, this course is highly student-centered which requires students’ proactive participation in their learning process through various in-class activities, including self-critique, peer-review, and oral presentations. Students will be translating bi-directionally in this course.

課程目標

Following the introduction to the translation of promotional text type from theoretical and applied perspectives, students will translate a range of texts categorized under the promotional genres with foci on advertising materials, tourism pamphlets and/or website contents, promotional materials/pamphlets of products. Students will cultivate translation competence through both the transferring process and the reflective approach by being encouraged to reflect on their own translation process and decision-making process. Further to honing the translation skills for such a text type, students are also encouraged to develop and strengthen the revision and editing techniques.

課程要求

Requirements - students MUST :
 Complete and submit the weekly assignments (translation and commentary) for the purpose of peer review and in-class discussion at least TWO days before class (see instructions in class)
 Present their translation commentaries and peer-review in the first part of classes
 Understand that any unjustified absence and late submission of assignments will result into the ZERO of the entire assessment
 Use NTU e-mail as the channel of the first point of contact
 NOT expect spoon-fed teaching from the lecturer
 Be proactively participating in their own learning process, both in and after class, including (in-class) translation practice, self-critic, peer-review as well as mini presentation on a regular basis
 Be able to work individually and responsible for their coursework, including paying attention to details when writing assignments and punctual submission of any types, either through e-mail or in hard-copy
 Be good team players when pair/teamwork is required
 Not submit any overdue coursework/assignments without any prior discussion/negotiation with the course coordinator; in general, an extension will only be granted for serious circumstances that require compassionate consideration, such as sudden serious illness, loss of family or a car accident
 Discuss with the lecturer with regard to their learning process at any time during the semester

*The final version is to be announced at the beginning of the semester.
*The class content schedule may change according to students’ learning needs, learning processes and/or learning speeds.

預期每週課後學習時數

Office Hours

另約時間

指定閱讀

Torresi, Ira. (2010). Translating Promotional and Advertising Texts. New York: Routledge.
Ho, George (2004). Translating Advertisements across Heterogeneous Cultures. The Translator. 10 (2). 221-243.

參考書目

待補

評量方式
(僅供參考)

No.	項目	百分比	說明
1.	Attendance	15%	Marks will be automatically granted for full attendance; Any unjustified absence without prior notice to and discussion with the lecturer will result into mark deduction or even a ZERO for the attendance mark; Students will still need to submit the weekly assignments on time even if they are formally pardoned from attending the class; Students’ attendance rate will impact on the final marking decision towards the entire assessment at the end of the semester
2.	Weekly/fortnightly assignments (translation and commentary)	40%	The completion of weekly or fortnightly translation assignments and translation commentaries for the purpose of peer-review and in-class discussion. Any unjustified absence of the assignment will result into a ZERO for that particular week
3.	End-of-semester portfolio	45%	This portfolio includes a translation of self-selected source text, a revision draft and a presentation (details to be confirmed in class)

課程進度

週次	日期	單元主題
第1週	2/20	Introduction & course overview
第2週	2/27	Translation cosmetics (I)
第3週	3/06	Translating cosmetics (II)
第4週	3/13	Translating health supplementary product (I)
第5週	3/20	Translating health supplementary product (II)
第6週	3/27	Visitor's guide (I)
第7週	4/03	溫書假 (彈性放假)
第8週	4/10	Visitor's guide (II)
第9週	4/17	Translating company (I)
第10週	4/24	Translating company (II)
第11週	5/01	Translating wine (I)
第12週	5/08	Translating wine (II)
第13週	5/15	Tourism pamphlet (I)
第14週	5/22	Tourism pamphlet (II)
第15週	5/29	Tourism pamphlet (III)
第16週	6/05	Presentation (I)
第17週	6/12	Presentation (II)
第18週	6/19	Final Exam Week